More than ever, designers understand the emotional power of the right typeface, the cultural history of “wedding invitation” script or Century Schoolbook, and their bias toward some becomes a signature of their style. This somewhat explains why Just My Type: A Book About Fonts by Simon Garfield has become a runaway top seller. The book is a fun read, making the history, aesthetics, science and philosophy of type accessible and fascinating.
And a wonderful video by Pentagram to promote the book.